The brand kit
The system is grave. The touch is light.
BoopBoop is an enterprise treasury product with an internet-whimsy name — a boop is the gentle tap on a snout. The brand resolves the tension the way the machine room does: a terminal’s discipline, one gold coin, and a single dot of affection. Everything below is free to use, with attribution.
§ 01 · The mark
The treasury, touched.
A minted gold disc — the float — with one small ink dot tangent at its edge: the boop. One gentle touch on serious machinery. The dot taps once when a page loads; that is the only motion in the system.
Also: favicon.svg (16px-safe) — the coin and dot only, weights up, for tiny sizes.
§ 02 · Wordmark & lockups
The name carries its own coins.
“boopboop” set in Geist Mono — machine-speak for a doubled tap — with the two oo pairs in gold: the doubled rhythm is the mark, inside the name. Convert text to outlines before exporting for print.
§ 03 · Color
Ink is the system. Gold is the money.
Click any swatch to copy its hex. Two contrast pairs are sanctioned: gold + paper (4.6:1) and bright gold + ink (8.7:1). Never cream on bright gold; never gold on gold.
§ 04 · Typography
The terminal speaks. Geist works.
Every dollar working or moving — Libre Caslon, the ledger’s voice.
Display · Libre Caslon TextGeist Sans carries body and interface copy — quiet, legible, out of the way. The serif gets the monuments; the grotesk gets the work.
Body · Geist Sansyield $48,312.90 · 4.83% · labels set in mono, +0.18em
Data · Geist MonoAll three are free on Google Fonts — ship them with next/font, never as third-party script.
§ 05 · The rules
Policy, as design.
Clear space
Keep at least one dot-diameter of empty space around any lockup.
Minimum sizes
Symbol 16px (use the favicon variant below 24px); lockups 120px wide.
Color discipline
Ink on paper, gold on paper, ink on bright gold. Nothing else. The dot is always the contrast color.
The dot stays put
Upper right, tangent. Never move it, recolor it, or add a second boop.
Motion budget
One tap on page load — that is the entire animation allowance. Honor reduced-motion.
Attribution
Use the kit freely; credit BoopBoop and link boopboop.xyz. Never imply endorsement.
Questions, or need a variant we didn’t publish?